ROI on AI
The author, Raja Rajamannar discusses many revolutionary technologies. The technology ROI discussion is excellent. Accurate estimation of #ROI is still a challenge in many markets. I agree that #AI will be the most impactful technology in marketing; however, leveraging advanced algorithms is complex. Many components of the AI ecosystem are challenging to handle black-box algorithms. #Explainability is a huge issue in most organizations. The ethical application of AI is another issue in the marketing value chain and beyond. For example, the provenance of art or any content produced by deep learning generative algorithms will have to be addressed from legal and ethical standpoints.
#algorithms #marketing #technology #generativeai #ethicalai #responsibleai #legal #content
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